In this post, we will be talking about how to craft the conclusion that will leave your listeners ready to take the desired action. If you missed the first two parts of this article, you can find how to write your introduction here and how to write the body of your speech here.
So, what is an the purpose of an effective conclusion?
- It highlights the main points of your speech
- It tells your listeners what their next line of action should be.
But before we delve into how to write the conclusion of your speech, let us talk about some recommended features it should have.
It is recommended that your ending takes about 5% of the total time for your speech. This means that for a 180-second speech, your conclusion should be just about 10 seconds. That is equivalent to about 20-30 words or 2 sentences. You can do the math for longer speeches.
Another important feature of your conclusion is that your conclusion should draw attention to the main issue you raised in the introduction: If you had asked a question; the final part of your talk should provide an answer, if you posed a riddle; your ending should unravel it, if you had provided a statistic; you should provide a viable solution to reverse it.
How to Write your Conclusion
Start your concluding paragraph with a transition word. This serves to link your body to the conclusion and forces you to make a logical deduction from the points you already presented.
Do not make your ending too long. As stated earlier, your conclusion should be just 5% of the total time of the speech. You can use a few sentences to summarise all the main points adduced and use the final sentence for a call to action.
Also, your final sentence or the call to action sentence should include an active verb. It should not be in the passive voice.
Don’t forget, your conclusion is the first thing your listeners will remember because it is the last thing they hear. Keep it on the main point, short and simple.